Demystifying Branding
for eComm entrepreneurs
Find out how you can shift from being just another product hustler to becoming an Iconic Brand Master! These weekly interviews, strategy and recommendations will give you the key.
Latest episodes
eBrandCast with Neil Verma
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One of the most powerful ways to increase your business’s credibility is by securing a celebrity endorsement. Like is or not, humans are social creatures, and that means we’re easily influenced by the opinions of aspirational figures….
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You may not know that back in the 2000’s, Apple and Facebook a good, mutually beneficial relationship. But since Tim Cook took over for Steve Jobs in 2011, a cold war between the brands broke out. With…
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One of the reasons branding is misunderstood by entrepreneurs, is that many of its important elements and concepts sound too vague to be practical. “Brand personality” is a perfect example. It’s a term you’ve probably heard many…